For the largest cybersecurity conference in Latin America, we created a key visual that repositions the narrative: from reactive defense to proactive detection. Become the Hunter is not just a theme — it’s a call for a new posture in threat hunting: analytical, offensive, and precise. To reflect this shift, the visual identity draws from cyber-futurist references like Blade Runner and Ghost in the Shell, merging urban surveillance aesthetics with the language of digital interfaces. Neon hues, cold metal textures, and fractured grids evoke a world where data, control, and freedom collide — a space where every detail can be signal or threat.