✌️ Hey! My name is Lucas Gabriel Rocha.
I’m 30. Old enough to know what I want. Young enough to still burn for it.
I’ve spent the last 8+ years designing, directing and obsessing over how brands show up in the world. I started in tech, moved through media giants, dove into e-commerce and ended (so far) in cybersecurity. Every step taught me the same thing: branding only matters when it dares to mean something.
At ZAP Imóveis, I learned that good design solves. At Rede Globo, I learned that great ideas provoke. At VTEX, I learned that branding is a system, not a style. At Mercado Eletrônico, I learned to scale coherence. And now, at Axur, I’m learning how to craft narrative in complex, high-stakes environments, where design has to fight for attention, trust, and clarity.
I don’t believe in portfolios full of pretty things. I believe in creative tension, brand truths, and ideas that make people feel or flinch. I’ve got a Latin American Design Award and a D&AD Graphite Pencil to prove it. But more than that, I’ve got hunger.
Not for likes. For impact.
💼 Experience
Brand Designer
Axur - 2023 - Current
Brand Designer
Mercado Eletrônico - 2023-2023
Brand Designer
VTEX - 2021-2022
Art Director
Rede Globo - 2018-2021
Visual Designer
Grupo ZAP - 2015-2018
🏆 Recognitions
D&AD New Blood Awards 2021
Scaring Stories
Winner | Latin American Design Awards | 2021
This is all yours
Communication Arts | 2021
Student Showcase
Lürzer’s Archive | 2020
Students Contest
✉️ Contact
lucasg-lin@hotmail.com
+55 1198498 8691
Linkedin
I’m 30. Old enough to know what I want. Young enough to still burn for it.
I’ve spent the last 8+ years designing, directing and obsessing over how brands show up in the world. I started in tech, moved through media giants, dove into e-commerce and ended (so far) in cybersecurity. Every step taught me the same thing: branding only matters when it dares to mean something.
At ZAP Imóveis, I learned that good design solves. At Rede Globo, I learned that great ideas provoke. At VTEX, I learned that branding is a system, not a style. At Mercado Eletrônico, I learned to scale coherence. And now, at Axur, I’m learning how to craft narrative in complex, high-stakes environments, where design has to fight for attention, trust, and clarity.
I don’t believe in portfolios full of pretty things. I believe in creative tension, brand truths, and ideas that make people feel or flinch. I’ve got a Latin American Design Award and a D&AD Graphite Pencil to prove it. But more than that, I’ve got hunger.
Not for likes. For impact.
💼 Experience
Brand Designer
Axur - 2023 - Current
Brand Designer
Mercado Eletrônico - 2023-2023
Brand Designer
VTEX - 2021-2022
Art Director
Rede Globo - 2018-2021
Visual Designer
Grupo ZAP - 2015-2018
🏆 Recognitions
D&AD New Blood Awards 2021
Scaring Stories
Winner | Latin American Design Awards | 2021
This is all yours
Communication Arts | 2021
Student Showcase
Lürzer’s Archive | 2020
Students Contest
✉️ Contact
lucasg-lin@hotmail.com
+55 1198498 8691
