Key4Life and Landor
Graphite Pencil winner | D&AD New Blood Awards 2021 

Copywriter: Caique Llaguno 
Scaring Stories
We are using the most frightening part of knife crime to tell real stories: the scars. Scaring Stories is an All type campaign made from real knife scars, both physical and emotional. Using the marks left by blades, we made a raw type to tell the stories of men who are part of Key 4 Life. People who went through the process, from committing a knife crime to juvie and being back in society. All these in well tough prints and ads to talk to young men, showing them we can write our stories without violence.